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ASA Provide New Guidance on Envelopes Used In Direct Mail

Date Posted: April 25th, 2017

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It’s Official: ASA rules that consumers need to know if envelopes contain marketing communication before they open it The Advertising Standards Authority (ASA) has long taken the view that an envelope forms part of the marketing communication in the context of a direct mailing. To reinforce this, from 13th March this year, the Committee on [...]


Why Use A Shrink Wrapping Machine?

Date Posted: November 22nd, 2016

Wrapmatic 240 packaging system

As the packaging market continues to grow, so does the shift towards lightweight, environmentally friendly and efficient packaging. Shrink wrapping is used for a variety of packaging reasons – when multiple items need be presented in an appealing, tamper resistant manner, when products need to be secured during transportation or even just to keep food [...]


Baker Goodchild – M1 Envelope Printer Case Study

Date Posted: November 16th, 2016

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Printers in the industry are finding it increasingly difficult to stay competitive in the current market, here we find out how one mail fulfilment and print management services provider, Baker Goodchild invested in a new M1 envelope printer in August this year, allowing them to increase their competitive edge in the direct mailing and marketing sector. [...]


AMS Launch New Packaging System to UK

Date Posted: June 13th, 2016

Wrapmatic 240 Packaging System

Leading mailing and packaging equipment supplier AMS are expanding their packaging range with the launch of the WrapMatic 240 a new wrapping system released on 14th June. The innovative automatic system doesn’t require pneumatic connection so speed, productivity and sealing precision are enhanced using just electrical power. This L-sealing system provides an all round centre [...]


Do Envelopes Still Matter?

Date Posted: March 30th, 2016

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Yes, they do.   It’s probably no big surprise to hear that postal direct mail continues to be more and more relevant to the way businesses communicate today, especially in multi-channel campaigns. Mail is physical, it has authority, it’s emotionally engaging and ultimately it delivers the most important benefit of all, driving consumers to take [...]


AMS Offer Latest Innovation In Postal Mail Preparation

Date Posted: March 29th, 2016

Envelope Wrapping System for web

AMS are pleased to announce the release of our latest mailing equipment offering, The Envelope Wrapping System. This new system uses breakthrough technology and represents the latest innovation in the preparation of postal mail. Consisting of a high speed duplex colour printer, folding machine and inserter in one unit, the in-line system can create new [...]


AMS Become a BPIF member

Date Posted: January 18th, 2016

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. . . . . . . . . . . . . Leading mailing equipment supplier, AMS are pleased to announce they are now Associate Members of the British Print Industry Foundation (BPIF). The BPIF is the principal business support organisation representing the UK print, printed packaging and graphic communication industry and is one [...]


Royal Mail Stamp Indicia – Are You Ready?

Date Posted: December 8th, 2015

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Did you know that Royal Mail Wholesale has just finished trialling a new stamp-like indicia? This printed PPI is designed to imitate the appearance of a stamp and appears to have perforated edges incorporated into the mail design. The Royal Mail is looking to roll this out in 2016 to general UK businesses. While there is still [...]


Is postal mail better to send than email?

Date Posted: October 28th, 2015

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AMS are experts in the mailing industry and know that the preferred way businesses talk to customers will always be up for debate.  Mail and email work on different levels, but in many ways they complement each other. The Royal Mail recently conducted extensive research to find out how customers prefer businesses to talk to [...]